Amazon's hit the Amazon Kindle and now the Amazon Kindle Fire have, I'm sure far surpassed the goals set for them by the people at Amazon. I think we all know that avid reader of regular books who was at first "I will never change to an amazon kindle" who now sits happily clicking to the next page and shows it off to their Friends and excitedly explains the virtues of the device to anyone who will listen.
That is one of the greatest aspects of the Amazon Kindle is the simplicity of use almost like a book itself. From simple pressing a button to turn a page to pressing a button to buy another book which has a large impact on Amazon's bottom line. One of the better features of the kindle is the ability to read a couple chapters of the book to see if you will like it before you buy it. This does two things it drives you to purchase the book. But also drives you to only purchase books you will like therefore giving you a better buying experience.
In July of 2010 Kindle book sales were larger than Amazon's Hardcover book sales that is a pretty good feat in itself. But then in January of this year they surpassed paperback sales and as of this time they have gone past both metrics in sales. So more kindle books are being sold than both hardcover and paperback from amazon. That is simply amazing. Part of it is driven by the simplicity of buying a book and the time it takes you don't have to turn on your computer and find the book and order it and check out and wait for UPS to bring it. You simply download the book to your Kindle and you can start reading right now.
Another part of the sales puzzle of Kindle Books is sales of the Kindle itself. Prices have been dramatically lowered from $259.00 originally to now you can buy one for $99.00 pretty much anywhere they are sold. That is another piece of the puzzle as well the fact that they are sold everywhere. Before you could only buy one at Amazon.com and now you can buy one at Office Max if you want to. So, simplicity of use, simplicity of purchasing, prices lowering, and availability of the product have all allowed the Kindle to be the leader of Ereader technology and a winner for Amazon for now the the Kindle Fire is only the future for them
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